Freelance contract with DoorDash in their internal creative studio, Superette. I joined the team to help with the national marketing launch of their in-app convenience store, DashMart.

DashMart launched nationally with a shiny new brand identity system that positions itself as a premier grocery destination.

Worked fast and furiously under tight marketing timelines to create a 300+ template “playbook” for the DashMart CRM digital product lifecycle. Developed and designed an extensive visual style guide to help partners both in-house and outside of DoorDash. And worked closely with the marketing team to optimize content, adapting to test results and research.