NeighborGoods is a DoorDash accelerator for local goods program positioned under the DashMart brand. The program is designed to empower small and early-stage consumer packaged goods businesses. Participants receive a grant, business education, and an opportunity to onboard their product to DashMart for DoorDash.

This DashMart for DoorDash accelerator was getting its first cohort of participants and marketing teams wanted to begin from scratch on branding, starting with a new name and logo for the program. From there, NeighborGoods became an entire brand identity system, style guide, a suite of photography assets, and a wide array of print and digital touchpoints.

This was an exciting program with the power to change lives! We wanted a look and feel with the same lively pop and passionate energy.