The Appalachian Trail Conservancy (ATC) focuses on the protection and stewardship of the Appalachian Trail. The future of the trail directly depends on the number of volunteers available. Trails Ahead is a campaign to raise funds for the creation of a summer youth program on the trail, which will widen the ATC's future volunteer pool. Targeting older members of the Conservancy, the campaign aims to evoke nostalgia and trail memories.
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